• Skip to main content
  • Skip to footer

Jeff Berney

stories that thrill

  • Books
    • A Killer Secret
    • The Fall of Faith
  • Store
    • Books
    • Clothing & Accessories
  • News
    • Events
    • Book Reviews
    • Interviews
    • Awards & Accolades
    • Media Kit
  • Blog
    • Book Progress & Teasers
    • Indie Publishing
    • Story Craft
    • Latest News & Reviews
    • Musings & Trifles
    • Holiday Gift Guides
  • Bio
  • Free Stuff
  • Cart

Jeff Berney

Anatomy Of A Thriller Novel

February 17, 2023 by Jeff Berney

Anatomy of a Thriller novel by author and novelist Jeff Berney

I write thrillers. My first novel, “A Killer Secret” is a psychological thriller with an intimate cast of just three main characters, one of whom is a serial killer. My second novel, “The Fall of Faith,” is a domestic thriller with a much larger cast. It’s a story of regret, lust the journey to live for something larger than oneself. They’re two very different stories, but they’re both thrillers. So I thought I’d take a moment for the uninitiated to define what my favorite genre is.

As you can tell from my own works, thriller novels range in theme and content. As a writer, I like that because it doesn’t box me in to writing the same story repeatedly. For you, the reader, it’s also cool because you can choose what thrills you’re interested in. From domestic to psychological to horror and even straight suspense.

So what is a thriller novel? Let’s look at some of the main features that make a thriller novel so thrilling.

Complex characters

A thriller novel must have well-written, interesting, and challenging characters to work with. For the most part, the main character will make decisions that affect the story, but other characters can force their hand and change the action as well.

Sometimes the main character will be aware of their actions and how they impact others, but that’s not always the case. Sometimes you can trust the main character to tell you the truth of what’s going on. But beware, dear reader, often a thriller’s main character is an unreliable narrator.

More than other genres, say romance or high-octane action stories, characters in a thriller novel need to have depth. If they’re unbelievable or one-dimensional, readers won’t be compelled to tag along on their dark journey.

Slow beginning

This one is a bit controversial and, honestly, not a hard and fast rule. I intentionally wrote the beginning of “A Killer Secret” with a slow, methodical pace. I did this for two reasons. 1) I wanted to have time to develop my main characters and for readers to get to know them on a deeper level and 2) I wanted to lure the reader into a sense of calm so that once the action took off, it would be a thrilling jolt that fueled their journey through the rest of the story.

Some readers loved this, but others told me in reviews that they thought the beginning dragged on and they almost gave up on the story. Obviously that wasn’t the effect I was going for, so when it came time to work on my next novel, I tried something different. If you’ve read “The Fall of Faith,” you know the action starts in chapter one and just ramps up from there.

So which is correct? For thrillers, it really doesn’t matter. Some readers love a slow burning mystery while others enjoy a fast-paced, action-packed story. And me? I’ve discovered I enjoy writing both.

Building tension

The creation of tension in a thriller novel is key. As the novel gets closer to its climax, a good thriller will throw in a new element to build tension. This can be anything from a new character introduction, an unexpected event or anything else that drives the plot forward.

The goal is to create a story that is so thrilling, so unexpected, that the reader can’t put the book down. This sounds simple, but believe me when I tell you it is not. It’s hard to be original when so many good thrillers have already come before yours. And today’s readers aren’t naïve. They expect the unexpected.

Smooth plot

A thriller novel should have a plot that flows smoothly from one chapter to the next. If readers get confused or if they spot holes in the plot, it won’t matter how magical your prose is. It sounds easy to construct a solid plot, but even if you have everything mapped out before you start writing, your characters have a way of messing things up.

Humor

If there is one characteristic that consistently separates good thrillers from the crowd, it’s their level of humor. Thrillers can be very serious, with deep emotional connections between the reader and the characters. When there is no sense of humor to balance out the tension, a novel can get really boring.

Humor is hard. I mean, how do you write something that a large swath of the population will find funny? You can’t. So, as an author, you simply must be true to yourself and your voice. That said, a majority of thriller novels I enjoy as a reader include some form of humor.

Memorable scenes

This is another feature of a thriller novel that I think is very subjective. If we’re talking about a spy thriller or action thriller, the author might string action scene after action scene, which makes if very difficult for a reader to remember everything they just read.

This often results in a book that captivates you, but that quickly fades from your memory once you’ve finished. I’m not saying this is necessarily bad. If you enjoyed the reading experience, the author did their job. My personal goal as an author is to write stories that will stay with you long after you’ve read the last page and set the book aside. Am I successful? That’s for you to decide.

Realistic characters

Oh look. We’re back to characters. For me, characters are more important than the plot. Blasphemy, you say? I think it is the characters that propel the plot and not the other way around. I’ve already talked about how complex characters are important. But they also have to be realistic.

I don’t mean that they can’t be over the top. In fact, I like to create super crazy characters with exaggerated characteristics. I simply mean that they have to seem realistic within the story. If they do something out of character for them or something no person on the face of the earth would ever do when faced with a similar situation, it will ring false to the reader.

Shocking twists

This is why you read thrillers in the first place, isn’t it? It’s certainly why I love to write them.

Shocking twists can be narrative or dramatic. A dramatic surprise is when your expectations as a reader are met after a sudden change in plot. If done right, you realize that even though it seems like a twist; the novel was heading that way the whole time.

A narrative surprise is when the reader is surprised by an unexpected detail in a character’s story. This is when the clues were there throughout the novel, but they were crafted so subtly that it isn’t until you reach the end that you realize their relevance and importance to the plot. Those are my favorite!

Suitable ending

The best thriller novels have an interesting and satisfying ending. This doesn’t mean you’ll get a Hollywood happy ending or that you’re guaranteed to be in a good mood when you finish. It simply means that the ending is right for the story you just read.

If you’ve read either of my books, you know I don’t do happy endings. I write dark, twisted novels. I want my endings to be satisfying but in a dark way that is still realistic to the rest of the story. In fact, I labor over the beginning and the ending of my novels because I want the entire experience to feel right within the context of the world I’m creating. No easy task that.

Anatomy of a Thriller novel by author and novelist Jeff Berney

Filed Under: Story Craft

The art of creating believable characters in thriller novels.

December 28, 2022 by Jeff Berney

The art of creating believable characters in thriller novels by author and novelist Jeff Berney

I’ve said it before, and I’ll keep saying it until I can no longer speak: creating strong characters is one of the most important elements of writing a successful thriller. When it comes down to it, people are motivated by three things: fear, hope, and love. To create full-fleshed out and believable characters, readers should be able to connect at least one of these emotions towards each main character.

So how do you develop rich, three-dimensional characters that feel like they’re real people? Like someone you might encounter on the street, whether you’d like to or not?

Using characters’ emotions to the story’s advantage.

The modern thriller is driven by action. The plot propels the book and the characters forward, sometimes at a dizzying pace. Too often you, the reader, don’t have a lot of time to relate to the main characters. You’re given just enough, a sketch really, so you know who to root for and who to despise. This kind of writing works. Obviusly. The best seller lists are filled with books using this method. And I’m not advocating for its demise. At least not fully. What I’d like is a little more time spent developing the characters.

This doesn’t have to stop the action or take you out of the story. If done right, it’ll enhance the book and make it more impactful and memorable. Because the major problem I have with current thrillers is that while they are exciting in the moment, they are easily forgettable once you’ve put them down. That’s why I try to make my stories as compelling and interesting as possible by using my characters’ emotions as a catalyst for action.

Never underestimate the power of the dark side.

In literature, there’s a trope we writers use to great effect where someone who is good will find themselves face-to-face with someone who they consider to be evil or misguided. This is used to show the reader who to root for, and it can become real tiring real fast if the writer is too heavy handed with the set up.

Many times the “good” character loses their first encounter with the “evil” character. This sets their resolve and sets up the road to the story’s climax. Of course, as a reader, it’s your job to determine if the “good” character is really all that good and if the “evil” character is totally unredeemable. I’d argue the best stories are those that blur the lines and whose characters are never purely good or evil.

The best characters are probably hiding something.

In every novel you read, there’s a chance the main character is keeping something from you. This could be because they do not want to tell you what their true motives are, or it could be because they don’t know what to say but feel obligated due to past experiences. It could also be because they want you to be on their side.

Whatever it is, it’s important for readers to understand this aspect of characters. Misdirection is a writer’s best friend when it comes to crafting a successful thriller. No matter what a character may say, their behavior should always be consistent with who they are as a person. Pay attention to what’s not said. To their mannerisms, actions and reactions. And remember, the best characters are probably hiding something. Even the good guys. Aren’t there things most people don’t know about you?

Is anyone ever really who they say they are?

What would a good mystery or thriller novel be without a little obfuscation? In fact, it’s one of the main ingredients of believable characters. After all, in real life no one is ever really who they say they are. Not completely. Think about how you act around your family. Is it the same as how you act amongst a group of friends? Do you use the same mannerisms and language at church as you do at a bar? What about in private? Would people be surprised by some of the things you do or think when no one is around?

Just as we live and breathe deception without even realizing it, so too must a thriller’s characters. Believe me when I tell you that writing rich, fleshed out characters with shades of grey is just as satisfying as reading about them. In fact, the more fully crafted a character, the more likely it is that they just take over while I’m writing.

That’s when I know I’ve done it right. And when I know you’re going to enjoy reading about them, even if, in the end, you despise them.

The art of creating believable characters in thriller novels by author and novelist Jeff Berney

Filed Under: Story Craft

2022 KC Holiday Book Gift Guide

December 8, 2022 by Jeff Berney

2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Welcome to my inaugural holiday book giving gift guide! This isn’t a list of holiday books. Instead, these are all amazing books that deserve a spot on the bookshelf (virtual or real) of every book lover on your gift giving list (including yourself). This collection of 20 books spans 8 genres. Every book on the list was written by Kansas City based authors. Whether you’re looking to support local (and mostly indie) authors or just want to read a great story from someone who may just be your neighbor, I invite you to take a look, and find your next favorite book.

Children’s Books

Children's book gift idea Our Gift of Grace from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Our Gift of Grace
By Dayonne Nicole
We all need a little grace in our life – including you! In this heart-felt children’s book, you will learn about a little girl named Grace who becomes an example how we should be more kind to ourselves and show love to others. No matter what giants you face, there’s always room for grace! 

Children's book gift idea Sullen Sally from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Sullen Sally
By Jim “Mr. Stinky Feet” Cosgrove
Sullen Sally is a celebration of friendship and uses a mix of lyrical rhymes and colorful illustrations to remind children that nobody is expected to feel happy all the time. The story provides an opportunity for adults and children to talk about feelings and the meaning of true friendship.

Children's book gift idea The Stick & Mr. Pig from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

The Stick & Mr. Pig
By Daniel Hobart & Julie Heide
Bring your early reader along on the first adventure of ace pet detectives The Stick & Mr. Pig as they investigate the Case of the Missing Marbles!For even more fun – you get to PICK YOUR ENDING!This story is a great resource for parents and educators alike as a fun way to teach kids about making good choices.

Dystopian / Fantasy

Dystopian fantasy book gift idea Falling & Uprising from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Falling & Uprising
By Natalie Cammaratta
Serenity Ward is the golden girl of Kaycie. She never questioned her city’s status as the last dry land on earth. The Establishment takes care of its citizens…or so she thought. But now she’s seen the map.

Why would they lie about other islands just beyond the horizon? In a city built on falsehood, figuring out who to trust is its own challenge, but Serenity pulls together a feisty group who all want the same thing—an end to the government which has hidden a world from them.

Dystopian fantasy book gift idea Heresy from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Heresy: Book 1 of The Heretics Saga
By C.A. Campbell
In Arcadia, being different is HERESY.
Heresy is DEATH.

To survive, citizens must live, dress, and even love according to the United Council’s will. Their power is absolute—until a rebel bomb ignites at a national ceremony and unites the lives of three unlikely people. When the bombing goes wrong, Nicolette Howell, a young heretic, finds herself alone and on the run, bearing secrets that Arcadia would kill for. When she’s captured, she must escape, but how can she, when her best chance lies with the son of her sworn enemy?

Literary Fiction

Literary fiction book gift idea Thin Blue Smoke from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Thin Blue Smoke
By Doug Worgul
An epic American redemption tale about love and loss, hope and despair, God and whiskey, barbecue and the blues. LaVerne Williams is a ruined ex-big league ballplayer, an ex-felon with an attitude problem, and the owner of a barbecue joint he has to run. Ferguson Glen is an Episcopal priest, a fading literary star with a drinking problem, and a past he is running from. A.B. Clayton and Sammy Merzeti are two lost souls in need of love, understanding, and another cigarette. Hilarious and heart-rending, sacred and profane, this book marks the emergence of a vital new voice in American fiction.

Literary fiction book gift idea Twelve and a Half Hearts from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Twelve and a Half Hearts
By Ian Cahill
She is perfect. She is beautiful. She has a secret.

Follow Sue Anderson and the relationships she forms along the way from high school valedictorian through her thirties as she attempts to overcome a devastating discovery. Hear her story through the eyes of those that cross her path. They share in her joys and pains as she pushes and pulls them in and out of her life.

Mysteries

Mystery book gift idea Pilate's Cross: Book 1 of The John Pilate Mystery Series from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Pilate’s Cross: Book 1 of The John Pilate Mystery Series
By J. Alexander Greenwood
He needed a fresh start…what he got was murder.

Will this embattled college professor risk it all?

John Pilate has had a tough run and when the opportunity presents itself, opts for a fresh start in a sleepy college town. It’s the new beginning he needs, to cleanse himself from a bitter divorce. But murder is the last thing he expects to find in the middle of nowhere, with a conspiracy to match, as he uncovers a brutal truth about a long-standing cold case. With the odds stacked against him and a mystery threatening to drag him in over his head, will John risk everything to set things right?

Mystery book gift idea The Price of Conceit from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

The Price of Conceit
By J.J. Falco
Arrogance has a price. Small town life in rural Texas suits Detective Dan Kibirli. He has the respect and admiration of the people living there and the cases he investigates are as straightforward as it gets. But when he finds himself trapped in a baffling secret room in the basement of the Claremonte County Courthouse with no memory of how he got there, Kibirli begins to see that his life in Claremonte may not be quite as simple as he perceives it to be. Saddled with the inept deputy, Frank Wells, and the unsolicited advice from his alcoholic friend, Dr. Darwin Canton, Kibirli tries to discover the identity of the person who trapped him all while trying to keep his most recent case from being thrown out of court.

Nonfiction

Nonfiction book gift idea Expedition of Thirst: Exploring Breweries, Wineries, and Distilleries Across The Heart of Kansas and Missouri from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Expedition of Thirst: Exploring Breweries, Wineries, and Distilleries Across The Heart of Kansas and Missouri
By Pete Dulin
This travel guidebook explores 150 breweries, wineries, and distilleries across eastern Kansas and western Missouri, and introduces the men and women behind the craft. The routes explore the landscape beyond the interstate highway. I share insight into the history, culture, and geography of this midwestern territory. The travel guidebook is filled with color photography, travel notes, and recommendations. An extensive index makes it easy to find destinations or reference grapes grown, wines and spirits produced, and beer styles available in the region. Grab this book, plot a course, and hit the road on your own adventure.

Nonfiction book gift idea Midlife Bites from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Midlife Bites
By Jen Mann
Jen Mann had what appeared to be the perfect life: a successful career as a bestselling author and award-winning blogger, a devoted husband, teenage kids who weren’t total jerks, and a badass minivan. So imagine her surprise when, at forty-seven years old, a midlife crisis kicked her straight in the ladybits.

Nonfiction book gift idea Our Journey to El Dorado from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Our Journey to El Dorado: Two Women, Two Immigrants, Two Worlds Collide— A True Story of Faith and Freedom from Human Trafficking
By M.F. Renée
An unexpected encounter changes the lives of two women—both immigrants searching for purpose and a better life. Through their interwoven journey, both will question and embrace their faith.

When one is asked to be the Arabic translator for a Moroccan woman newly arrived at a Spanish safe house, she has no idea of the journey upon which she is embarking. Born into privilege, she will come face to face with the ugly, dark side of the world, the suffering so many endure. She will also discover the joy and heartbreak of loving broken women, joining forces with them, fighting back to survive and thrive.

Poetry

Poetry book gift idea Concentrate from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Concentrate
By Courtney Faye Taylor
In her virtuosic debut, Courtney Faye Taylor explores the under-told history of the murder of Latasha Harlins―a fifteen-year-old Black girl killed by a Korean shop owner, Soon Ja Du, after being falsely accused of shoplifting a bottle of orange juice. Harlins’s murder and the following trial, which resulted in no prison time for Du, were inciting incidents of the 1992 Los Angeles uprising, and came to exemplify the long-fraught relationship between Black and Asian American communities in the United States. Through a collage-like approach to collective history and storytelling, Taylor’s poems present a profound look into the insidious points at which violence originates against―and between―women of color.

Poetry book gift idea Erring in Circles from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Erring in Circles
By Amy Zoellers
Seventeen Morning Drives
Let’s go for a ride — to high school! — with a countdown to dropout status!
Pizza Box Nudes
(the lone remedy)
(our only hope)

Poetry and art collide again in this latest life-and-death-gorged collection, fat with hometown ghosts, by Amy Zoellers, your favorite cool-breeze hysteric!

Poetry book gift idea Still Growing Wildflowers from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Still Growing Wildflowers
By Alisha Christensen
Here’s the thing about wildflowers…they dance, even when it seems there is nothing worth dancing for. They bloom with or without you.

Readers who love “Milk and Honey”, “The things I didn’t say in therapy”, and “The Princess Saves Herself in This One” will relate to Still Growing Wildflowers: a poetry collection that journeys through past trauma, death, and grief to find a path to healing.

Romance

Romance book gift idea Never Cross a Highlander from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Never Cross a Highlander
By Lisa Rayne
Ailsa Connery has waited three long years to finally escape her enslavement at Stirling Castle and reunite with her clan. But her carefully laid plans are completely destroyed by the arrival of the infamous Highland warrior known as Dubh Mahoun, the Black Devil…who has plans of his own.

Kallum MacNeill’s fearsome reputation has long allowed him to keep hidden his secret double life of freeing enslaved captives across the land. It’s only when he kidnaps a servant lass―quite by accident―that he finds himself facing a wee predicament. He must accompany the lass home or risk her exposing his true identity. It’d be easy enough…if the feisty hellion didn’t fight him at every turn.

Romance book gift idea Stealing Chaos from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

Stealing Chaos: Book 1 of Honorable Criminals Series
By Sarah Leyton
Roman Blinov might have rescued her this time, but Anna “Sway” Tyler isn’t about to give him what he wants or confide in him the secrets she carries. She’s on a mission, and he’s in her way.

Roman doesn’t trust criminals, especially not ones who change their identity as quickly and effectively as Sway. As they say, there is no honor among thieves. Forced to work together on a mission from Interpol to capture Sway’s financier, the man who taught her everything she knows, Sway and Roman must decide if trusting each other is worth the risk.

Thrillers/Suspense

Thriller / Suspense book gift idea A Killer Secret from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

A Killer Secret
By Jeff Berney
Would you kill to keep a secret?

That’s the question haunting three people whose lives become inescapably intertwined by the secrets that define them and ultimately threaten to tear them apart.

A disgraced professor, a disenchanted psychologist and a deceitful patient are about to learn more than they expected about each other and themselves. Will their relationships survive their secrets? Will they?

Everyone has secrets.
Some are just darker than others.
And some, well, they’re worth killing to keep.

Thriller / Suspense book gift idea The Colorado Killer from the 2022 KC Holiday Book Gift Guide by author and novelist Jeff Berney

The Colorado Killer
By Breanna McGinnis
Recently single Charlotte travels to Colorado after her fiancé calls off their wedding. After being stranded in a blizzard, she is rescued by Liam, the mysterious hunting guide wanted for 13 murders.

Liam moved to Redbrook to leave his past behind. With a new name, he is now the town’s hunting guide, leading tourists on wild game hunts. With his secretive past and lack of an alibi, he is the first suspect when one of his tourist is found murdered. And not just any suspect, this murder has been tied to 12 previous deaths and the killer has been coined The Colorado Killer.

Is Charlotte truly rescued or simply set up for an even worse fate than freezing to death?

The Fall of Faith
By Jeff Berney
How strong is your faith?

“The Fall of Faith” is a gritty domestic thriller about love, faith and the consequences of doing whatever it takes to survive. The book follows Jimmy, a trucker on his last run who has nothing to go home to. When his truck breaks down in Eden, Missouri, Jimmy learns the hard way that the small town is nothing like its biblical namesake. And he soon finds himself falling in love with a local woman as danger closes in on him from every angle.

Filed Under: Holiday Gift Guides

Can a man write a realistic, strong female character?

December 3, 2022 by Jeff Berney

Blog post - can a man write a realistic, strong female character? by author and novelist Jeff Berney

I admit it. I’m a man. A straight cis man at that. I’m also a novelist who loves writing strong female characters. 

Is that possible? Am I deluding myself? Am I doing my female readers (not to mention my female characters) a disservice?

I admit it. I’m a man. A straight cis man at that. I’m also a novelist who loves writing strong female characters. 

Is that possible? Am I deluding myself? Am I doing my female readers (not to mention my female characters) a disservice?

I don’t think so. My mom has always been one of my role models. Growing up, both my parents worked, but my mom was also a homemaker and caregiver who never made me feel like she didn’t have time for me. I get my love of cooking from her. She cooked a lot, often with me watching from a chair pulled up to the counter next to her. She danced and smiled and loved life. She still does. And, oh yeah, she was also a nurse and went back to school to earn advanced degrees to further her career as a nurse and manager.

And my wife? She’s not just my best friend and inspiration. She’s another one of my role models. She’s an amazing mom. In fact, before we met, she was a single mom who supported and cared not just for her kids, but for one of her sisters and her children as well. She’s intuitive, intelligent and strong as hell. And I couldn’t ask for a better life partner. She lifts me up when I’m down. She shows me the way when I’m in the dark. And she does it all without asking for anything but my love in return. Frankly, I wish I was half the person she is.

So when I sit down to write a new female character, I have plenty of real-life examples to draw from. I don’t think I get it right every time. How could I? I’m a man, after all. I’m flawed and biased and imperfect in many ways. But even that helps me as I craft my female characters because I don’t want perfect characters. I want them to be realistic. You might not like every one of my characters (male or female), but my goal is that they spring to life from the page. They feel like so much more than a bunch of words strung together. That they remind you of someone or at least feel like they could be someone you might run into in your life.

I want to turn the damsel in distress trope on its head. Both of my current novels (“A Killer Secret” and “The Fall of Faith”) have female characters that feel like they need help. And both include men who see themselves as knights in shining armor. Of course, all is not as it seems, and things don’t follow the typical trope. Which, if you ask me, is a good thing. 

Men putting women on a pedestal, treating them as princesses, and thinking they have to fix everything for women and rescue every female they meet contributes to the very real problem of toxic masculinity. It’s not healthy. For either sex. And when it comes to fiction, it’s not entertaining. 

So can a man write a realistic, strong, and independent female character? I think so. They have to want to, of course, which might be why it’s not as common as it should be. 

Can I write realistic, strong, and independent female characters? I believe I can and do. But, as with all things in the life of a novelist, it’s up to you, the reader, to make that call. 

Blog post - can a man write a realistic, strong female character? by author and novelist Jeff Berney

Filed Under: Story Craft

Why book reviews are more important than you might think.

November 1, 2022 by Jeff Berney

Blog post - why book reviews are more important than you might think by author and novelist Jeff Berney

I like to think I’m a fairly normal consumer. I mean, I’m not saying I believe I’m normal. Let’s be honest. I’m a bit of a weirdo. You have to be to be an author. The movies, heck even books, have created some cool myth about novelists. We drink a lot. Perhaps smoke cigars or, better yet, pipes. Maybe a little pot. We wear those cool cardigans with leather patches on the elbows (man I wish I owned one those). Our muses are sexy little minxes (or whatever the male equivalent is) who get us into all sorts of trouble that then becomes fodder for the page. 

The truth is that most of us have other jobs. Real jobs. The kind of jobs that keep us busy at least 40 hours a week. The kind that fund our crazy little side hustle, hunched over a laptop writing worlds into existence and having our way with our imaginary friends. Many of us have kids. A lot of kids. So many kids we’ve forgotten what silence sounds like. 

And when we have finally finished a story, we wipe our blood from the pages and put our creation into the world where you, gentle reader, will either enjoy it or hate it. Or worse, give it a three star rating with no review.

You see, I don’t care if you like or hate my stories. Well, that’s not entirely true. I want you to love my stories, but I know they aren’t for everyone. So it’s my job to try and target the right kind of readers. In my case, people who love dark, twisty thrillers with weird, dysfunctional characters who live in the grey area between good and bad.

That’s why reviews are so important to me as an author. They tell me if I’ve written a story that at least some population of readers will enjoy. They also give me hints on how I can improve my craft. I appreciate every review I’ve ever gotten, even the dreaded “did not finish,” because I know how much time and effort goes into writing a book review.

So why should you consider leaving a review after you’ve read a book you’ve enjoyed?

  1. It helps authors get better.
    As I stated above, I do learn from the reviews I’ve received. For instance, some readers thought that my debut novel, “A Killer Secret,” started out too slow. Sure, others liked its intentional slow burn, but I used this feedback to inform the pacing of my latest thriller, “The Fall of Faith.”
  2. It helps other readers discover new authors.
    As an independent author, I don’t have the power of a publishing house behind me to create promotions and send me on some multi-state book tour. Instead, I rely on my own guerrilla marketing (mostly email and social media to be honest) to promote myself and my books. And, if you think about your own buying behavior, products without reviews are a harder sell. 
  1. It can help boost sales on certain online bookstores.
    Did you know a book needs about 25 reviews on Amazon before the site’s algorithm will kick in and help promote the book to other Amazon readers? That may not sound like a lot, but to an indie author just starting out, it’s hard to amass that many reviews from people who aren’t related to you or aren’t close friends on social channels (yes, Amazon does check).

I’m certainly not telling you that you have to write a long-winded, well-reasoned, fair and balanced review for every book you read, but a few sentences about why you liked it or what makes it unique or enjoyable would be deeply appreciated.

So the next time you finish a book you enjoyed, consider leaving a quick review where you purchased it. And maybe on goodreads.com as well. On behalf of indie authors everywhere, I thank you.

Blog post - why book reviews are more important than you might think by author and novelist Jeff Berney

Filed Under: Indie Publishing

Help stop ebook theft.

April 1, 2022 by Jeff Berney

As an independent author, I offer my books on all the major online booksellers: Amazon, Kobo, Google, Apple Books and even Barnes & Noble (yes, they’re still in business). I also distribute through a couple of aggregators that ensure my books can be found at smaller booksellers as well. 

However, let’s be honest with ourselves as readers and authors. Amazon is where I make an overwhelming majority of my sales. It just makes sense. People know and trust Amazon. Frankly, many readers start there and use it as a search engine. And if you have a Kindle or the Kindle app (which still owns the e-reader market), you’re buying your ebooks from Amazon. That’s cool. I don’t care where readers buy their books as long as they have the opportunity to find and buy mine. 

This isn’t a rant about the size of Amazon, its ability to make or break author careers with a single algorithm update or even whether it should be considered a monopoly. No, I’m ranting instead about Amazon’s policy, which allows readers to “return” ebooks for a refund after they’ve read the book!

Amazon is many things. But it. Is. Not. A. Library. 

I’m going to give you a peek behind the curtain. If you purchase “A Killer Secret” for your Kindle, I do not get the entire $7.99 sales price. Instead, I get a 70% royalty. Sounds great, right? I wrote the book, I should get the lion’s share of the profit. Exactly. That’s why I became an indie author. However, I don’t actually get that 70% cut. Amazon charges about $1.60 per download back to the author. So I make $3.99 every time someone purchases my ebook on Amazon. 

It’s hard to make a living at $3.99 a pop. Now consider this. Under Amazon’s current customer policies, you may return your ebook purchase even if you read the entire book! And that $1.60 download fee? I don’t get that back. But what I do get is a bill from Amazon for the returned book.

Amazon is not a library, and authors (especially indie authors) can’t afford for people to return their ebooks even after they’ve read them. 

Should you ever return a book?

I understand that sometimes even when you’ve read the description, a book turns out it’s just not for you. I get it. It happens. That’s why most authors use the “Look Inside” feature, so you can at least read a chapter or two before you make your purchase. I wouldn’t even be mad if someone returned a book if it was 25% read. It’s the fact that you can return a book you completed that irks me. You’ve used the product. You’ve gotten hours of entertainment from it. I believe it’s unethical to then return it. 

I know it isn’t against Amazon’s current rules. And I know this gets into consumer behavior, which is a whole other can of worms. However, if Amazon changed its policy, it would be easier for authors to continue to make a living with their writing, and therefore readers would continue to have more book options to choose from.

You can help.

There is a petition on change.org right now to ask Amazon to change its policy. You can help by adding your signature. It only takes a minute, and it could make a tremendous difference in the lives and livelihoods of many, many indie authors. Don’t make me whip out my old Sarah McLachlan CD. 

Add your signature here: https://chng.it/WKd2Y45vbR 

Thanks!

Jeff Berney

Filed Under: Indie Publishing

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Page 6
  • Go to Next Page »

Footer

Let’s keep in touch.

  • Amazon
  • Email
  • Goodreads
  • Pinterest

MY INDIE BOOKSTORES.

Afterword Tavern & Shelves | Kansas City, MO
KD'S Books | Lees Summit, MO

MEMBERSHIPS.

The Alliance of Independent Authors – AuthorMember

Opt-Out Preferences

Copyright © 2025 · Author Pro on Genesis Framework · WordPress · Log in

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}